Member Spotlight: Ashleigh Roworth

Ashleigh Roworth is a producer based in Te Whanganui-a-Tara Wellington. She cut her teeth in commercial video production before moving into short films and music videos, with recent work including A Very Good Boy, which premiered at the Venice Film Festival, and Yes David, premiering at NZIFF this year.

What/who inspired you to start working in film?

My mum. My mum had (and still has) incredible taste in film, even from a very young age she was taking me to film festivals instead of blockbusters which gave me an appreciation for storytelling, cinematography and performance. I have always loved film but when I was thinking of my future career I never dreamed I would actually get to work in the industry.

What advice you’d give to those starting working in the industry?

When you're first starting out, say yes to everything. You might end up on some random projects and not all of them will see the light of day, but you never know who you will meet on the job. Connections are everything and people will remember you if you show up positive, interested and dedicated. And don't be afraid to admit what you don't know.

What keeps you passionate about working in film?

The fact that no two projects are ever the same! I never feel like I've learnt everything there is to know about this job, which keeps it endlessly exciting and interesting. Let's be honest, this can be both a blessing and a curse at times! But every project I wrap I have learnt something new and met someone new and it makes me excited for the next project.

What part of your job gives you the most satisfaction?

As a Producer my favourite thing is being able to build the crew to make a project happen. It's like planning a party where you get to invite all your favourite people to come hang out with you. I'm in awe of how specialised the crews I work with are and how good they are at their jobs, so I love giving them the opportunity to come do what they are best at.

How do you define success in your work?

When I wrap a project, I define success by every crew member leaving set feeling respected, valued and appreciated. When it reaches audiences, I define it by whether they were challenged to see a new perspective or get immersed in a new story.

How has being part of the Guild supported you or your peers?

The resources that the Guild creates is always my first port of call as a Producer when I'm unsure how to go about something or want to make sure I'm doing right by my crew. Working in this industry can be quite isolating as we're all contractors, and there can be a lot of uncertainty about the 'right' way to do things. Initiatives like the Guild are so important for both fostering community and giving us all a point of truth to turn to when we're unsure about something.

What changes would you like to see in the next five years?

More government support and recognition for what the arts bring to our economy.

How does working in Aotearoa compare to other places you’ve worked (if applicable)?

I recently came back from Ireland where I worked with Keeper Pictures for 6 months as part of an International Placement with NZFC. I loved working with crews there because they reminded me of crews at home; incredibly skilled but always looking out for each other and quick to share a laugh. Aotearoa is seriously punching above its weight in terms of our size and geographical isolation, I want us to continue to attract large scale productions here as well as fostering our own stories and talent to get our films on an international stage.

Coffee order or go-to snack on set?

Controversially, I've recently gone off coffee (highly recommended for anyone with an anxiety brain like mine). So I've swapped coffee with endless cups of tea. And don't let me near any chocolate biscuits on set.

Favourite filming location in NZ?

Wellington! I'm a massive advocate for our Wellington industry and keeping productions here when we can.

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